Who are we?

No more management system.
A system that thinks like a hotel manager.

Four entrepreneurs who knew the industry inside out – operations, finances, technology, and customer experience – and built the tool they had always lacked.

A man with short hair, glasses, and a beard wears a navy suit and light blue shirt, standing indoors in front of large windows with a cityscape in the background. He has a serious expression.

Moti Oring

Founder · Hospitality, Operations and Finance

Years in the hotel industry – in operations, finance and auditing. Knows exactly where the money “disappears”, how it happens and why no one stops it in time.

A man with short, salt-and-pepper hair and a trimmed beard is looking at the camera, standing outdoors at night with blurred trees in the background. He is wearing a dark shirt and has a neutral expression.

Idan Cohen

CTO · Business, Data & BI

Over 15 years of experience in developing intelligent systems. Specializes in translating complex information into clear decisions in real time.

A man in a navy suit sits at a desk in a modern office, smiling and holding a pen near his chin. Large windows and city buildings are visible in the background.

Boaz DeHaan

Founder · Entrepreneurship and Customer Experience

Over 20 years of experience in entrepreneurship and leading customer experience. Deeply understands what makes a product a tool that people actually use – and not just another system that sits on the shelf.

A woman with long straight black hair, wearing a navy blazer and white shirt, stands in a bright, modern office with plants and desks in the background, looking confidently at the camera.

Elizabeth Nachmin

Founder · Hospitality, Operations and Finance

Understands the industry from the inside – the gaps between the reports and the field, and the blind spots where profits are eroded without anyone noticing. Not from a lack of professionalism, but from a lack of smart tools.

How was Tinkerbell born?

Built by people who know hospitality from the inside.

THINKERBELL , was born from years of real operational frustration.

Moti and Elizabeth spent years working in hotel operations, finance, and auditing. They experienced firsthand where revenue gets lost, why operational issues go unnoticed, and how difficult it is to maintain full visibility in fast-moving hospitality environments.

Not because hotel teams lack professionalism — but because they lack the right operational tools.

Together with Idan Cohen and Boaz De-Haan who bring extensive experience in technology, entrepreneurship, product development, and customer experience, they built THINKERBELL: a platform designed specifically for hospitality operations. 

A system that understands hospitality from the inside, speaks its language, and helps hotel teams identify what matters most.

Not just another management system, but a platform that helps hotel teams respond faster, operate with greater confidence, and improve profitability through better visibility and operational control.

THINKERBELL was built to help hospitality professionals stop chasing information and start making decisions with clarity.

We believe hotel managers should feel in control of their operations, their processes, and their profitability.

Manage with confidence. Work with clarity. Operate more profitably.

THINKERBELL works 24/7 behind the scenes so hotel teams can focus on guests, operations, and growth — while always knowing where the money goes, what is working, and what requires attention.

An AI system called Tinkerbell.

“It doesn’t make sense for a hotel manager to work hard, get tangled up in endless amounts of information, and not understand where the money has gone – to feel like it’s being chased, and the business isn’t being managed properly.

And this is exactly why we founded Tinkerbell – so that everyone in the hotel industry, every hotelier, can feel like a professional and receive the best tools to manage their hotel and maximize profits.

We believe that a hotel manager should feel in full control, understanding at all times what is happening with the money, without chasing data.

Manage like a professional: precise, confident, calm."